Award-Winning Local Brands Unite: THB Taps Planit for PR and Influencer Marketing


Planit, a Baltimore-based communications, marketing, and digital agency, today announced the addition of THB Bagelry + Deli to its roster of clients. The nine-time “Best of Baltimore” restaurant chain, and winner of Baltimore’s Best Bagel award, is known for its handcrafted, New York-Style bagels.

THB has engaged Planit to lead its earned media and influencer marketing efforts, as it seeks to build brand awareness with local and national audiences. In a match made in breakfast sandwich heaven, Planit’s public-facing coffee shop, Order & Chaos Coffee will also begin serving THB’s award-winning bagels as of June 23.

“This is a true collision of great, appetizing, local brands,” said Matt Doud, co-founder of Planit and Order & Chaos. “Much like our brands, THB Bagelry + Deli prides itself on its positive energy and sharing its passion with the customers it serves on a daily basis. We are thrilled to be working with THB to increase the awareness of their brand and excited that this collaboration allows Order & Chaos the opportunity to serve their delicious bagels.”

THB first opened as “Towson Hot Bagels” in Towson in 1999, but has since expanded to other Baltimore-area locations, in Canton, Timonium and Charles Village. The company will open two new locations in Columbia and Owings Mills later this year.

“This is an important year for THB Bagelry + Deli and this was the perfect time to unite with Planit,” said Tony Scotto, CEO and Owner of THB. “In addition to new store openings throughout the state, we are looking to announce even more significant news this summer. We are thrilled to be working with Planit on these announcements and cannot wait to show our customers what’s in store.”

“Planit is stacked with some of Baltimore's most talented marketing minds. Hiring them for THB allows us to build our own '92 Dream Team,” said Tim Warfield, Lead, Brand + Strategic Marketing at THB. “Strategically speaking, partnering with Order + Chaos Coffee makes sense. So many customers make the trip from Federal Hill to Canton for their bagel fix. Now, they can grab the THB bagels they know and love closer to home.”

Planit, which was named one of Baltimore’s Healthiest Employers in 2019, prides itself on staying true to its roots of being a Baltimore and Maryland brand, having worked with many of Maryland’s homegrown brands and restaurants, including Tessemae’s, Curio, Kelly Benefits, RegionAle, Kiddie Academy and SECU Maryland. To learn more about Planit’s integrated marketing services, visit www.planitagency.com.